About

Independent Art Director and Talent Manager

While I have a background in investing and strategy, I’ve really always been drawn to how visual storytelling creates identity and intuitive resonance.
Since then, I’ve leaned further into my sensitivity for creative coherence combined with commercial insight.
These days, I work with global digital talent and brands, from managing partnerships to creating campaign concepts and executing the production as well as delivering visual output.

My scope includes conceptual work, the production of content and brand assets for multi-channel usage, still and motion, as well as digital and layout design.

Personal References

Living between Copenhagen and the North Sea shapes how I see and create things. I am endlessly inspired by the great Danish artists of the 19th century, mostly Peder Severin Krøyer and Vilhelm Hammershøi. I obsess over countryside architecture with thatched roofs, typical for the rural Northern German and partly Danish region. I look to historic interiors from these cultures and their modest yet romantic decades. There are countless other things that I can't stop thinking about, some of which you can find here.

Typography

This site uses Libre Baskerville, designed by Pablo Imparalli. It resembles the American Type Founder's Baskerville from 1941, but with a slightly taller height and optimized for screens. You can read more about it here.

© 2025 Sinah Mussmann